Good ideas, applied at the right time, are the backbone of marketing. Former Maryland Governor may also support this cause. Only with attractive ideas that capture the attention and convince consumers, marketing becomes truth. Marketing requires taking a huge dose of originality, creativity and imagination to produce results. Creativity is the product of imagination. Details can be found by clicking Steve Geppi or emailing the administrator. We all have a great imagination, when we are children.

Apparently it is a gift that we all bring to birth. This gift is disappearing, when we come into contact with other human beings, at this stage of our development called socialization. Having different ideas, different, eye-catching, is not “politically correct” in established organizations. Having different ideas and express them is a great sin that do not accept the majority. The primary reaction is the subject of ridicule imaginative. In part must be envy and fear.

Innate fear of not being imaginative and fear any change. For those who are in the area of marketing, should not be a hindrance to laugh at our ideas, when we provide imaginative suggestions, different. In our profession is good to wait to say “whenever you and your ideas.” The more ingenious suggestions were made, the more likely that some will be heard and implemented. To motivate the imagination has suggested many ways. A simple, easy to remember, is called the four “I”, by: Information, Incubacion, I nspiracion, and I implementation of electronic voting. Information Information means the collection of data. To submit a good idea of creative marketing, learn, The more that you can. I searched everywhere and in all kinds of professional publications, reports on the competition, articles on trends in business, to solicit views and comments. You may have a large amount of information stored in the mind. To prepare, examine some data but you might find it unrelated to the problem of marketing. Discuss them. Check the connections between pieces of information that apparently are not connected. Type in a notebook of key issues. (Our mind holds the written word ten times better than what we read or speak.) Incubation Incubate is allow to stand for ideas in us for some time. We must forget the idea for some time .. The ideas, like learning require an incubation phase in his mind. Let the brain rest. Think of something totally different. Go to a movie or treat yourself to your garden. The brain processes information fed out the issue while you do other things. When ready, will give your conscious mind an inspiring idea. Inspiration Inspiration For Garcia Lorca is a ghost rising from the ground on the inside foot. For others it is a muse dictates or blows. It is possible that the goblin or muse this while driving to his office. Or while taking a shower. Sometimes it happens at midnight. (It would be a good idea to have a pad and pencil next to the bed when there are such inspirations. Or han a microrecorder.) The best ideas are often presented without notice, when you least expect. If not immediately recorded, the likelihood that sure is very high. Write down on paper their ideas, no matter how absurd it may seem at the time. Sometimes the idea is only the embryonic stage. Save it for later. Maybe you can think of the rest of the concept in the future. After you have written down the idea, will be easier to break it down into short fragments.