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Communications Manager

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New course for professionals in the communications industry of course developed in collaboration with heads of Agency, marketing managers and communication consultants benchmarks in terms of content and structure. We were able to implement practical the jointly developed curricular requirements. The deductive construction of the course, which consists of an undergraduate institution and studying those main is completely new. Study communications management is the latest CTE study of all time at the start “, so Mirko Rutz, Academy head of CTE. The marketing and communication-political structures are taught in undergraduate, so that students can much better integrate the in-depth expertise in the main study.

Furthermore, undergraduate synchronized the knowledge of students, so that they can learn the special departments in the main study on a single level. To obtain the necessary expertise, the subsequent studies provides all important subjects, such as classic Advertising, PR, media planning, sales promotion, brand management, online marketing, design or creation, to just a few of the 23 subjects to name a few, before. I think that we meet with the new study of the impact of the globalization of markets and meet the requirements of the internationally operating companies”, so Dr. Joachim Kuna, Managing Director of the Agency trio & Cologne. “The complete study is through the two seminar systems business behaviour” and trend & facts “rounded off. Available options are topics such as rhetoric, business etiquette or camera training, as well as neuro marketing, Gendermarketing, and guerrilla marketing. The industry is too fast moving, since a rigid curriculum makes no sense. Therefore we will trend themes, offering soft skills in seminar form, visiting however is compulsory, “, says Mirko Rutz.

By the close interaction with the business community, the CTE practice projects makes available. You give the students the possibility to implement their newly acquired knowledge into practice. The selection of the to the Available projects is so different as the advertising market can be. So, the last students were allowed to develop a concept for the commercial usage of the Bayer skyscraper or develop a communication concept to market an innovative furniture series. The development of such complex issues takes place in the team under the supervision of a lecturer teams in so-called practice agencies. At the end of the study, each student must create exam work, in the form of a developed communication concept for a company or organization from the economy. The future communications manager CTE has excellent career opportunities and the best chance to distinguish themselves in the advertising industry. Through an optional three-semester postgraduate studies, the communications manager can reach the conclusion of Bachelor of arts. More information on the Internet at: content/view/100/158 / more information to study Communications Manager get wife Elvira Wittmann Tel.: 0221-934778-21 E-Mail:

Constitution

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In a new practice of EQ dynamics international leaders learn to lead staff in times of downsizing. Staff lead in times of downsizing.” So reads the title of a new training specifically developed by the Munich-based training and consulting firm EQ dynamics international businesses, has decided to be headed: we reduce staff. In the overall four-day training (two times two days) the necessary know-how conveyed executives, who must implement this decision in the staff contact, as professionally, to make this process in their area; Furthermore as possible without pain”for the employee and for the employees who remain in the company. In training the executives engaged in staff first the phases in which a staff reduction process takes place starting from the announcement of the head of the company, we build off”until the day, when the last Gekundigte the company leaves and with the remaining employees restarted through to may. Participants learn among other things, the various groups of employees undergoing what emotional Constitution at the various stages and therefore show what behavior patterns. From this they derive then, what behavior of them as executives is required (if possible) the performance of your area is maintained and avoid consequential damages as a result of staff reductions. Will be discussed in the training also, how participants can ensure in times of personnel losses, which they themselves emotionally are under high pressure, that their mental stability is maintained and they can offer their employees the necessary hold. Based on the training EQ dynamics international companies who are experiencing downsizing processes, also offers so-called collegial discussions, for the executives who are on the emotional front,”to organize and moderate.

They will meet the affected Executives in the four-week intervals, to share the challenges now facing them because of staff reductions in their area. Also they draw up together specific behaviors and strategies, it adequately to respond to. These collegial consultations facilitate dealing with own emotions the executives in the painful process of downsizing. For more information interested companies for EQ dynamics international (Friedrichstrasse 13, 80801 Munich Tel.: 089/461 375-0; E-Mail:).