New course for professionals in the communications industry of course developed in collaboration with heads of Agency, marketing managers and communication consultants benchmarks in terms of content and structure. We were able to implement practical the jointly developed curricular requirements. The deductive construction of the course, which consists of an undergraduate institution and studying those main is completely new. Study communications management is the latest CTE study of all time at the start “, so Mirko Rutz, Academy head of CTE. The marketing and communication-political structures are taught in undergraduate, so that students can much better integrate the in-depth expertise in the main study.
Furthermore, undergraduate synchronized the knowledge of students, so that they can learn the special departments in the main study on a single level. To obtain the necessary expertise, the subsequent studies provides all important subjects, such as classic Advertising, PR, media planning, sales promotion, brand management, online marketing, design or creation, to just a few of the 23 subjects to name a few, before. I think that we meet with the new study of the impact of the globalization of markets and meet the requirements of the internationally operating companies”, so Dr. Joachim Kuna, Managing Director of the Agency trio & Cologne. “The complete study is through the two seminar systems business behaviour” and trend & facts “rounded off. Available options are topics such as rhetoric, business etiquette or camera training, as well as neuro marketing, Gendermarketing, and guerrilla marketing. The industry is too fast moving, since a rigid curriculum makes no sense. Therefore we will trend themes, offering soft skills in seminar form, visiting however is compulsory, “, says Mirko Rutz.
By the close interaction with the business community, the CTE practice projects makes available. You give the students the possibility to implement their newly acquired knowledge into practice. The selection of the to the Available projects is so different as the advertising market can be. So, the last students were allowed to develop a concept for the commercial usage of the Bayer skyscraper or develop a communication concept to market an innovative furniture series. The development of such complex issues takes place in the team under the supervision of a lecturer teams in so-called practice agencies. At the end of the study, each student must create exam work, in the form of a developed communication concept for a company or organization from the economy. The future communications manager CTE has excellent career opportunities and the best chance to distinguish themselves in the advertising industry. Through an optional three-semester postgraduate studies, the communications manager can reach the conclusion of Bachelor of arts. More information on the Internet at: content/view/100/158 / more information to study Communications Manager get wife Elvira Wittmann Tel.: 0221-934778-21 E-Mail: