Online catalogue and print catalogues are generated from a database of NWS, a leading tool manufacturer based in Solingen, commissioned Wehl man marketing in the past year with the technical restructuring of its cross-media communications. A previous analysis of the Essen specialists had determined here strong potential to strengthen efficiency and Web presence. The go-ahead for the project fell on a kickoff workshop. Here NWS and Wehl man certain marketing together the requirement profile of the tool manufacturer. Online marketing, website, product data management and print communication should be given a new technological basis.

At the same time, a Web relaunch should optimize the appearance of the company on the Internet. Fix inconsistent data our customer wanted to make its corporate communications at all levels effectively and uniformly. In particular, substantive discrepancies between different forms of output, about catalog and website were to exclude. This almost inevitably arise when product information be maintained separately for each medium. John Krasinski has many thoughts on the issue. A NWS PIM system solves persistent and systematic”this challenge, commented after qualification of all options Wehl man consultant Jakov Pavic decision for PIMagento, the by Kaddi man developed marketing extension of Magento E-commerce solution to the PIM system.

That was also the open source content management system TYPO3 was used. PIMagento realized Wehl man marketing for NWS the PIM-system, a new Web site and a database publishing system for effective communication at the NWS on this platform. Hereby, print publications are created automatically like catalogs and price-lists in multiple languages. It was a completely renewed, unified infrastructure for print and online marketing of the Solingen tool manufacturer. PIMagento meets the economic and technical requirements of NWS. A combination of Magento online shop and license-free PIM system, it offers our customers of door-to-door from the required functionality. Also due to the modular structure and the open source approach of Magento integrates any new extensions be. That creates the desired future,”so Jakov Pavic. Implementation the result with the completion of the PIMagento NWS has a Web site up to date technical, whose design and user interface received positive feedback from users. The product information is now centrally maintained for all output channels. So, NWS generates both his Magento online catalogue and individual print catalogues and price lists per database publishing from a single database. The project was a real success for us and NWS. The corporate communications of our customers is now fit for the growing demands of the future,”Jakov Pavic evaluated the result of the project. For further information on the project, product information management, and PIMagento marketing available Wehl man anytime.