There is little doubt at this point in the circumstances, it is almost imperative that any company would market a product or brand through the online channel, you must have a blog. Even though this company did not expressly make sales through a platform, for example, having a blog is a great way to generate a positive image, educate consumers, provide added value to communicate important developments, and many other benefits more that, ultimately, have to do with the desirability of maintaining this network developed and active. But having a successful blog depends on many factors. Here are five keys that will help you develop a better blog and get the most out of this powerful tool of corporate communications. 1 – Use a content management platform efficiently. There are many in the market, and most are free.

Even in many sites allow you to “park” your domain to your blog is headed by its URL / blog, for example. Accordingly, in a blog post is very simple to do, and the results can be cosmetically very good, with a little work on the template chosen. 2 – Prioritize your blog, with actions, not just intentions. If you start a blog with the same enthusiasm as before companies had their section of “Mission & Vision” or “Last financial year report, it is doomed to failure. That is, a blog is not a static page, where you postea concepts, notes, ideas, etc.

and there ends the matter. A blog is a channel that gives you the unique opportunity to give voice to your company. Use it wisely. 3 – Your Blog, and participation in all other social networks, must be part of a plan to build online reputation and positive image generation, and should follow a coherent plan. That is, it is appropriate to use these tools in achieving similar goals. If you hold an idea or attitude in his blog, his participation in other social networks should be consistent. If proclaims that one of added values their products are an excellent after sales support, for example, after Tweets must answer all the customers or potential customers forwarding you: complaints, suggestions, requests for information, congratulations, etc … 4 – Be consistent. Postee need not every day. But if it is important to maintain regularity. There is no point not posting for three weeks, and then send 15 letters all together. Believe in your readers in the habit of coming back for more, learn to trust in his blog you will find quality material. 5 – Be relevant. Users seeking information useful, fun, and about your interests. Try to keep this line and pay extreme attention to feedback that readers may cause you to go. After all, are in their hands to devote to the blog of your company as a valuable resource, or condemn it to irrelevance and mediocrity.