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Kotler Marketing

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Social growth has developed dynamic of consumption that have altered and damaged the environment, and as consequence, affected the possibility of achieving sustainable progress the green marketing is defined by many as the development and promotion of products and packaging containing biodegradable components that protect the environment. But this new trend goes far beyond. Sustainable marketing promotes the modification of the entire product lifecycle to involve ecological responsibility in every part of the process. This means that companies must face their responsibility in the life cycle of the product manufacturing … Read More…

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