A well thought-out and planned sponsorship is since always an important element of successful public relations. Author has similar goals. Sponsorship is an important part of a company’s public relations. The marketing measures serve both as advertising and as a communication tool. By supporting financial or by services or items, a sponsor can expect some favourable consideration. It is however not a purely commercial community, but especially the promotion of sponsored and the resulting positive image generation. Social commitment is appreciated especially in companies, because it contributes effectively to a positive corporate image, but also to the branding and the impact here quite equate with classical PR and promotional activities. It is important that you choose a brand Ambassador, which suits the company and its services and goals you can compare with your own. The image of the sponsored will go over to the corporate image of the sponsor’s and vice versa, which is why the selection is especially relevant.

In addition, awareness and media coverage of the sponsor be increased. Of course, sponsorship can pose dangers. Just for sports doping incidents or the negative reaction from opponents of the supported team can be a false image created in a very short time. Then apply it to take the necessary measures as soon as possible and to remove, not permanently damage the image of the company publicly of the statement or the behavior of the sponsored. You should learn in each case carefully about who exactly they backed, for what he is and then also one hundred percent behind it can be. Apart from the risks you should remember but also the relevant benefits in mind, brings a sponsorship contract with them. “We are a big proponent of sponsorship by our thoroughly positive experiences with the Internet sponsorship of Sabine Lisicki. Not only the promotion of young talent, but also the joy that is shared by the athletes as a sponsor, is an asset for both teams.